T-shirts
T-shirt design inspired by the pop aesthetic of the 2000s, reinterpreting the format of celebrity T-shirts to pay ironic homage to B. F. Skinner, a key figure in behavioural psychology. The aim was to contrast the academic with the popular, playing with kitsch iconography and saturated composition.
01
Initial idea/inspiration
I was inspired by the aesthetics of pop icon T-shirts that are currently in trend, characterised by saturated compositions, gradient typography, and a mix of cropped portraits.
I was interested in appropriating this popular visual language and transferring it to an academic and humorous context.
02
Concept
The idea was to reinterpret the pop format of these T-shirts by applying it to an intellectual figure such as Skinner, the behavioural psychologist for excellence. The contrast between the cultured and the popular generates irony and turns Skinner into a kind of ‘pop star of science’.
03
Graphic development and result
I selected different portraits of the author and integrated them, taking inspiration from collages on pop T-shirts of this style.
Given that this type of design is associated with a kitsch aesthetic featuring bright, saturated colours, and the original images were in black and white, I applied a uniform colour tone to each photograph using blending modes, creating a consistent palette.
The typography also follows this retro style with a warm gradient typical of 2000s design.
